Custom CMS Development
Custom CMS development that's fast to load, easy to edit, and built to be found.
A bespoke content-managed website with an admin built around how you actually work, no bloated templates, no plugin sprawl.
A custom CMS is a website with a tailored admin that lets your team edit content without code. Marketing Assets Inc. builds them starting at CA$4,950, typically live in 4 to 8 weeks, structured from day one to rank in Google and be cited by AI.
Is this you?
Sound familiar?
Your site is slow and you dread editing it.
Every change means emailing a developer.
It looks fine but never shows up in search.
You've outgrown a template builder.
What you get
Everything you need, nothing you don't.
Tailored admin & content types
An editor built around your content, pages, posts, team members, products, not a generic dashboard.
Component-based design system
Reusable design components that keep your site visually consistent as it grows.
Core Web Vitals performance budget (LCP <2.5s)
We target Largest Contentful Paint under 2.5 seconds on launch, fast for your visitors and Google.
Semantic, schema-ready markup
Structured HTML and JSON-LD schema so your content is readable by Google and AI assistants from day one.
Content migration
We move your existing content into the new system so nothing gets lost in the transition.
Training & docs
A recorded walkthrough and written guide so your team can edit confidently without us.
30-day post-launch support
A month of free support after launch to fix bugs, tune performance, and answer questions.
Side by side
Custom CMS vs. website builders vs. WordPress, which is right?
| Feature | Custom CMS | Website builders (Squarespace, Wix) | WordPress |
|---|---|---|---|
| Editing flexibility | Admin built around your content model, edit exactly what you need, nothing more | Drag-and-drop, fast to start, limited at scale | Block editor + plugins, flexible but cluttered |
| Performance | Lean codebase, LCP <2.5s targeted by default; no plugin overhead | Variable, third-party scripts and shared infrastructure hurt Core Web Vitals | Variable, depends heavily on theme and plugin count; often slow out of the box |
| Long-term cost | Higher upfront (from CA$4,950); no recurring platform or plugin licence fees | Low upfront; monthly platform subscription required forever | Low upfront; ongoing plugin licences + developer costs for security and updates |
| AI-search readiness | Schema-ready HTML and JSON-LD structured from day one; llms.txt compatible | Limited schema control; structured data often requires workarounds | Requires plugins for schema; quality varies by theme and plugin |
| Who owns it | You own 100% of the code and content, no lock-in, ever | Platform owns your site; you rent it monthly | You own it, but you depend on the WordPress ecosystem for security and compatibility |
How it works
Six steps from blank page to launch-ready.
Scope call
A free 30-minute call to understand your goals, content model, and budget. No obligation.
Architecture & content model
We map your content types, relationships, and editor roles before writing a line of code.
Design
A focused visual design built around conversion, accessibility, and your brand, reviewed with you before build.
Build
We build the CMS and front-end together, semantic, fast, and schema-ready from the first commit.
Migrate & QA
Content migrated, cross-browser tested, Core Web Vitals checked, and redirects set before we flip the switch.
Launch & train
We deploy, hand over all credentials and source code, and walk your team through the admin, recorded for reference.
Track record
What clients say, and what the numbers show.
"They rebuilt our whole content workflow. Now our team makes updates in minutes instead of emailing for every change, and traffic went up within weeks of the new site going live."
4 to 8 wk
avg. build, scope to launch
<2.5s
LCP target on launch
100%
code & content ownership at handoff
Transparent pricing
Plain price. No surprises.
Custom CMS Development
Starting CA$4,950, final quote after a free scope call.
Fixed starting price, quoted before we start · You own the code & content.
Why Marketing Assets
Three things that set us apart.
Canadian-built, Canadian-first
We're a Canadian agency serving Canadian businesses, we understand local search, Canadian payment methods, and what your customers expect.
AEO-native from day one
Every site we build includes semantic HTML and JSON-LD schema so your content is readable by Google and cited by AI assistants, not bolted on after the fact.
You own everything
All source code, credentials, and accounts transfer to you at handoff. No ongoing licence, no vendor lock-in, your site, your asset.
Common questions